We provide the closest alternative to smoking without breaching the law on smoking in public spaces.

It looks identical to a standard filter cigarette and is designed to be used in the same way but rather than burning tobacco, it contains some clever electronics that deliver the required dose of nicotine and produce a smoke-like vapor without any of the harmful effects.

Unlike traditional cigarettes, which rely on burning tobacco to release nicotine, we use a tiny heating element to atomize a nicotine cartridge into an odorless vapor that looks and taste like smoke.

When inhaled, the nicotine in the vapor is delivered to the body within 7 to 10 seconds and has been shown to satisfy even the most sceptical of smokers.

With these cigarettes, however, there is no flame, no smell, no carbon monoxide, no tar, no danger through passive smoking and no fire hazard.

The vapor produced from the nicotine cartridges disappears within seconds and the whole experience is just like the real thing.

The electronic cigarette consists of a light stainless steel shell with a nicotine cartridge and a light at the end that glows brighter when you inhale to imitate a real cigarette.

The cartridges can be replaced after around three hundred uses and are available in four strengths : High, Medium, Low and Nil.

Available in three pack sizes, each cartridge is the equivalent of around 15 - 20 individual cigarettes.

This product comes boxed with two rechargeable batteries, four nicotine cartridges, a mains charger and a detailed user manual.

Despite its strong similarity to cigarettes, it should not be confused with nicotine replacement products and is not being marketed as such.

Health care professionals recognize that nicotine itself accounts for little, if any, of the death and disability caused by smoking.

It simply enables smokers to enjoy the pleasure they can get from a traditional cigarette in situations where that is not possible for whatever reason.

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