My business was founded on my looking at a ubiquitous household object, seeing an obvious flaw - and overcoming it.

Rotary airers are a common item, especially on housing estates where outdoor space is limited. But with many families out at work all day, Britain's changeable weather makes putting the wash out in the morning a real laundry lottery.

To solve this problem (and in the process help reduce the use of eco-unfriendly tumble driers) I decided to develop an outdoor drier which would protect washing from passing showers.

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