Estee Lauder is a world renown professional cosmetic brand with almost 90 years of history. The founder, Josephine Esther Mentzer, started to learn about the art of creating face creams and about the importance and the secrets of skin care for women since early years of her life. The name of the company comes from her name. From the very beginning, the brand stood out at the cosmetics market for its innovation, one example are -gifts when you purchase- in the form of free samples for customer. Up to this day, it has retained the status of family company as currently it is managed by founder's three grandchildren. Estee Lauder has retained its timeless values based on the importance of direct contact with customers to make them aware of the benefits of proper skin care products. Today the company distributes their cosmetics in more than 150 countries around the world. It is one of the most respected and recognized brands in the cosmetics market.

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