The most personal Apple device yet. Incredibly precise timekeeping that keeps within milliseconds of the definitive global time standard. Brings the Apple experience to your wrist all-new interactions, yet just as easy and intuitive to use. The 38mm watch is designed to fit 130-200mm wrists.

Features:
- Customise your watch face to show what you want, when you want it and how you like it.
- Built-in speaker and microphone lets you take your calls instantly, or transfer them to your iPhone.
- Add a physical dimension to alerts and notifications, such as gentle taps for incoming messages.
- Respond to messages in a variety of ways emoji, record your voice or share your location.
- Side button gives you instant access to the friends you stay in touch with the most.
- Add more apps from the App Store to create a unique and customised experience.
- Advanced sports features Apple watch tracks your daily activity and suggests personalised goals.
- The Lightweight Ion-X glass is especially resistant to resist scratches and impacts for everyday use.
- Strong and durable fluoroelastomer strap is soft, comfortable and comes in a variety of colours.
- Compatible with Apple Pay when paired with an iPhone 5 or later model.
- Splash and water resistant IPX7 rating.
- Wireless 802.11b/g/n and Bluetooth 4.0 connectivity.

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