In 1986, two young brothers opened a retail outlet at the Promenade Mall in Toronto, Canada. It was a modest effort: a small store with a great design and a strong concept that impressed one of Canadas largest mall operators who wisely decided to take a chance on a new tenant with no track record. A concept was developed that consumers immediately loved, and a strong following pursued. Today we have grown to be a world leader in the frozen dessert category, with over 4000 locations operating in 80 countries around the world. We were recognized by Entrepreneur Magazine for our accomplishments and rated the number one Franchise in the World in 1999. The system grew from that first location to win friends and customers around the world. Today, we are the largest franchisor and licensor of stores and other locations serving primarily frozen yogurt, through company owned, franchised and non-traditional partnership locations. On average, three new outlets open each week, somewhere around the world � a pace destined to increase dramatically in the years ahead. The growth rate is among the fastest of any franchisor in the world.

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