Our company promoting and marketing consumer and b2b products for over 15 years, both for his own companies and for his clients. Coming out of one of the hardest industries to market in, the music and entertainment business, where the challenges of marketing non essential luxury consumer products that have such a low level of customer 'need', which takes such a high level of consumer education and emotional engagement before you trigger the 'want' or 'buy' response, makes marketing in 'need' based industries relatively easy in comparison.

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