Inspired by the art of vinyl record sleeves as a teenager in the 1980s, Alex decided to study graphic design. After graduating from the London College of Communications with an MA in Graphic Design in 2006, Alex co-founded Company, a design consultancy based in Clerkenwell, London. Despite the studio’s success in branding and digital projects, Alex was eager to design physical objects – things you can touch and feel.

It took two years to develop his first product: The A Stool. Cut from plywood, its distinctive graphic style was inspired by Alex’s love of typography. The stool inspired a whole range based on the ‘A’ shape, one of the purest forms in engineering and architecture. An instant hit when the collection launched in 2011, it was the first ‘carry-away’ furniture available from John Lewis.

Over the years Alex has also enjoyed design lecturing, having run various workshops at the London College of Communication since 2010, including music graphics, branding and packaging. In 2014 Alex became a Lead Tutor on the MA Typographic Media course.

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